Lime Factory has set up a sampling campaign for Lipton at the greengrocer stores throughout the Netherlands. Lipton Herbal Ice Tea is a surprisingly tasty refreshment!
Lipton Herbal Ice Tea is based on herbal extract and made from natural ingredients. In addition, the drink is low in sugar and low in calories. The samples were distributed at the greengrocers throughout the Netherlands, such as: Landwinkel Keizer greengrocer and Ton Kanters greengrocer. The samples are distributed with every purchase of fruit or vegetables, including a flyer where feedback is requested from the consumer. The consumer has a chance to win a fruit package every month for a year. The reactions are very positive. Several consumers indicate:
“It’s a very tasty drink, highly recommended!”
“I tasted both flavors and really liked them both. Bought a bottle straight away.”
The collaboration went well. We therefore look forward to repeating this sampling promotion in the future.