Lipton Herbal Ice Tea at Hello Fresh

Lipton Herbal Ice Tea at Hello Fresh

Lime Factory has set up a sampling campaign for Lipton via the Hello Fresh meal packages. Lipton Herbal Ice Tea is a refreshing drink, made from 100% natural ingredients and low in sugar and calories.

Lipton Hibiscus & Cherry Blossom is a refreshing drink of hibiscus and cherry blossom. Lipton Rooibos Lemongrass & Ginger is made from rooibos instead of green or black tea. The samples were distributed through the meal packs of Hello Fresh. With every delivery of a meal package, the consumer receives the two Lipton flavors, including a flyer. The promotion is communicated through the flyer, including a win promotion.

Different consumers indicate:

  • “The Lipton ice tea was very popular with us!”
  • “I am happy that Lipton has new ice tea flavors.”
  • “I had been looking for a new drink for a while. And it might be the best!”

The collaboration went well. We are therefore looking forward to repeating this sampling action in the future.

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