Lime Factory has set up a sampling campaign for Lipton via the Hello Fresh meal packages. Lipton Herbal Ice Tea is a refreshing drink, made from 100% natural ingredients and low in sugar and calories.
Lipton Hibiscus & Cherry Blossom is a refreshing drink of hibiscus and cherry blossom. Lipton Rooibos Lemongrass & Ginger is made from rooibos instead of green or black tea. The samples were distributed through the meal packs of Hello Fresh. With every delivery of a meal package, the consumer receives the two Lipton flavors, including a flyer. The promotion is communicated through the flyer, including a win promotion.
Different consumers indicate:
- “The Lipton ice tea was very popular with us!”
- “I am happy that Lipton has new ice tea flavors.”
- “I had been looking for a new drink for a while. And it might be the best!”
The collaboration went well. We are therefore looking forward to repeating this sampling action in the future.