Herengracht 562, 1017CH Amsterdam, The Netherlands

Lipton at Sport2000

Lipton Green at Sport2000

Lime Factory has launched a sampling campaign for Lipton at Sport2000. Lipton Green is a wonderfully refreshing non-carbonated soft drink, suitable for any time of the day.

Lipton Ice Tea Green is made on the basis of green tea and is partly sweetened with a sweetener of natural origin: the stevia plant. The samples were distributed at Sport2000. The consumer receives a free sample with every purchase. The promotion was communicated by means of a flyer, branded refrigerator and counter stand.

Different locations say the following:

  • “Nice promotion!”
  • “The consumers we offered a sample, were pleasantly surprised and thought it was a very nice gesture! And, not unimportant, everyone thought it was very tasty.”
  • “The promotion is going well! The customers like they get a sample with their purchase, reactions are positive!”

The employees really enjoy giving away a sample. And consumers are pleasantly surprised when they receive a sample. The collaboration went well. We are therefore looking forward to repeating this sampling action in the future.

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