Lime Factory has launched a sampling campaign for Lipton at Sport2000. Lipton Green is a wonderfully refreshing non-carbonated soft drink, suitable for any time of the day.
Lipton Ice Tea Green is made on the basis of green tea and is partly sweetened with a sweetener of natural origin: the stevia plant. The samples were distributed at Sport2000. The consumer receives a free sample with every purchase. The promotion was communicated by means of a flyer, branded refrigerator and counter stand.
Different locations say the following:
“The consumers we offered a sample, were pleasantly surprised and thought it was a very nice gesture! And, not unimportant, everyone thought it was very tasty.”
“The promotion is going well! The customers like they get a sample with their purchase, reactions are positive!”
The employees really enjoy giving away a sample. And consumers are pleasantly surprised when they receive a sample. The collaboration went well. We are therefore looking forward to repeating this sampling action in the future.