Lime Factory has set up a sampling campaign for Lipton at Jims Fitness in Belgium. Lipton Cold Infuse is taste for cold water!
Do you already know Lipton Cold Infuse? This is a pyramid bag filled with a natural blend of fruit and herbs, without sugar and calories. Ideal to take with you on the road.
The samples were distributed at various Jims Fitness locations in Belgium. With every visit to the gym, the consumer receives 1 tea bag Lipton Cold Infuse, including a flyer. The promotion was communicated through a counter standard and flyer. The Consumer Insights Application is also communicated on the flyer en counter standard.
The employees really like being able to give away a sample. And consumers are pleasantly surprised when getting a sample.
Hereby also a number of responses from consumers:
“Very easy to use and tastes great. I enjoyed discovering this product, it will certainly use it in the future.”
“I don’t often drink (hot) tea myself, but this is a nice way to give my water can a nice taste.”
“Perfect as a snack!”
The collaboration went well. We are therefore looking forward to repeating this sampling campaign in the future.