Lime Factory has launched a sampling campaign for Lay’s at various beer shops. Lay’s Strong goes perfectly with different types of beer.
Lay’s Strong’s crispy chips are available in three different strong and spicy flavors ranging from medium spicy to extra spicy: Chilli and Lime, Hot Chicken Wings and Jalapeno and Cheese. The samples have been distributed at various beer shops, such as Craft Only and Uw Bierpecialist. With every purchase, the consumer receives a free sample, including a flyer.
The collaboration went well. We are therefore looking forward to repeating this sampling action in the future.