Lassie at the bakery

Lassie at the bakery

Lime Factory has set up a sampling campaign for Lassie at various bakers in the Netherlands. With Lassie Half Whole Wheat Magic Rice, you give your trusted white rice dish a responsible twist.

In the package of Lassie Half Wholemeal Magic Rice you will find brown rice combined with the convenience of Magic Rice. The samples have been distributed to various bakers. With every purchase of whole wheat bread, the consumer receives a free sample. The promotion is communicated through a flyer and counter display. The flyer also contains a tasty recipe.

Different bakery locations indicate:

  • “The consumers think it is a nice and good product.”
  • “It is a very suitable product for this time (start of the corona virus).”
  • “Good promotion these days!”
  • “The bakers really enjoyed participating.”

The employees really enjoy giving away a sample. And consumers are pleasantly surprised when they receive a sample. The collaboration went well. We are therefore looking forward to repeating this sampling action in the future.

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