Herengracht 562, 1017CH Amsterdam, The Netherlands

Knoppers at supermarkets, car washes and van Dijk

Knoppers at supermarkets, car washes, sneaker shops, and van Dijk school supplies

Lime Factory has set up a sampling campaign for Knoppers at various supermarkets, car washes, sneaker shops and van Dijk school supplies throughout the Netherlands. Knoppers Nutbar is the small, tasty and nutritious pick-me-up for in between.

Consumers were pleasantly surprised by a free sample at supermarkets, car washes (such as BOB Autowas), sneaker shops, and van Dijk school supplies. With every purchase / visit the consumer receives a Knoppers Nutbar. The promotion is communicated by means of a sidewalk sign at the car washes, woblers and displays at the supermarkets and a flyer with the feedback program where a win promotion is communicated.

Consumers are enthusiastic. So they say:

  • “I loved Knoppers and I will definitely buy it!”
  • “I really liked it. Good, thick chocolate, really good.”

The collaboration went well. We look forward to having this sampling promotion again!

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