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Joint promotion Go-Tan and Melvita

Joint promotion Go Tan & Melvita

For Go Tan and Melvita we set up a fun joint promotion combined with store floor activation at various branches of Albert Heijn, Jumbo and Plus supermarkets.

Above the chicken section, a display was set up showing Go Tan Sriracha, Melvita honey and a Sticky Chicken recipe. This recipe could be picked up by the consumer. Because of the placement, the most important products are all set to be thrown into the shopping basket. This increased the rotation. This display was here for about a week.

Lime Factory was responsible for developing and printing the display. The displays were delivered to the supermarkets and a merchandiser then came by to build them up.

We had a very pleasant collaboration with both parties and the supermarkets were also very enthusiastic about this campaign.


Curious about the possibilities of a joint promotion? Check out our Services page or contact us for the possibilities for your company.

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