When leaving the arcade, and having paid at Game Mania, the customer was offered a bottle of Slimpie, including a flyer. The consumer was pleasantly surprised, as these reactions show:
- “How thoughtful!”
- “Great Slimpie, good for my kids, who have diabetes”.
- “Slimpie! Very nice”.
To ensure more visibility for the sampling campaign, a counter display was used so that everyone could see what this promotion was all about. As far as we are concerned, this was a successful campaign, bringing young people into contact with Slimpie!