Lime Factory has set up a sampling campaign for Herbamare at Delhaize in Belgium. Herbamare herb salt is a delicious sea salt, with organic herbs and vegetables.
Herbamare Spice Salt is an organic spice salt that flavors dishes or can be used as table salt. With every purchase of tomatoes, the cashier gives the consumer a free sample of Herbamare Herbal Salt incl. recipe card as an extra service.
Delhaize has indicated that the employees are very enthusiastic about the promotion. Consumers also enjoy receiving a free sample. So they say:
“Our customers are always happy when they get something for which they really don’t have to do anything extra. Super nice fitting product. Staff like to give away”.
“Our customers are happy to receive the herbs at the checkout and are curious about the taste”.
The collaboration went well. We are therefore looking forward to repeating this sampling campaign in the future.