Lime Factory has set up a sampling campaign for Frutesse at De Echte Bakker throughout the Netherlands. Frutesse syrup is the pure, natural fruit syrup.
Maestrichter Appelstroop is inspired by Belgium, a tribute to Maastricht. All syrups from Frutesse are gluten-free. The Maestrichter apple syrup also contains no allergens that are on the ALBA list. The samples were distributed at De Echte Bakker throughout the Netherlands.
When purchasing GildeSpelt, consumers receive a free Frutesse sample. The sampling campaign has been communicated through a counter standard.
Several bakers have indicated that they are very enthusiastic about the promotion. We have been told by employees:
“The promotion is going really well! A baker indicated that it was a fun promotion for in-store.”
“Customers really like to get something extra, they react very positively to it. The samples ran out quickly. Counter display was at the checkout, then the customers see it well”.
The collaboration went well. We are therefore looking forward to repeating this sampling campaign in the future.