Flora at greengrocers
Lime Factory has set up a sampling campaign for Flora at various vegetable shops. Flora Plant Butter is a full and creamy vegetable alternative to butter.
Flora Plant Butter is made from 100% vegetable ingredients of natural origin. When purchasing wok vegetables at various vegetable shops, the consumer receives a free sample, including a flyer. The promotion is communicated by means of a counter standard and flyer, including a win promotion.
Different consumers indicate:
- “Nice that something plant based is promoted at the greengrocer.”
- “Nice product and better for the environment.”
- “Nice product, it filled a gap in the butter range. Awesome!”
The collaboration went well. We are therefore looking forward to repeating this sampling action in the future.