Flora at greengrocers

Flora at greengrocers

Lime Factory has set up a sampling campaign for Flora at various vegetable shops. Flora Plant Butter is a full and creamy vegetable alternative to butter.

Flora Plant Butter is made from 100% vegetable ingredients of natural origin. When purchasing wok vegetables at various vegetable shops, the consumer receives a free sample, including a flyer. The promotion is communicated by means of a counter standard and flyer, including a win promotion.

Different consumers indicate:

  • “Nice that something plant based is promoted at the greengrocer.”
  • “Nice product and better for the environment.”
  • “Nice product, it filled a gap in the butter range. Awesome!”

The collaboration went well. We are therefore looking forward to repeating this sampling action in the future.

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