Herengracht 562, 1017CH Amsterdam, The Netherlands

Dreft at Delhaize

Dreft at Delhaize

Lime Factory set up a sampling campaign for Dreft at Delhaize in Belgium. Consumers who have a dishwasher at home received a free package of Dreft Platinum Plus Quickwash at the checkout of their groceries.

Dreft platinum plus has an integrated prewash system and does the prewash for you. With Dreft platinum plus, you don’t have to pre-rinse, so you save water and are more environmentally friendly. With every purchase online the consumer receives a free sample. The campaign was communicated by means of a flyer.

The employees find it very nice to be able to give away a sample. And consumers are pleasantly surprised when they receive a sample. The cooperation went well. We are therefore looking forward to repeating this sampling action in the future.

Leave a comment