For van de Boom, we set up a Cash Back promotion, through our platform Kassabonkorting. Kassabonkorting is a platform for cash back campaigns and is an alternative way for consumers to try a product via the store. A money back strategy lowers the threshold for acquiring new customers.
For the new Van de Boom juices, we ran an campaign where consumers could try one of the new Van de Boom syrups for free. This action was driven by Van de Boom through a TV commercial and supported by us through mailing, social media and online advertisements. The consumer is referred to the van de Boom website and clicks through a pop-up to the website of Kassabonkorting. Here they can claim the purchase amount back by uploading the receipt.
Curious about the possibilities of Kassabonkorting? Watch the video or take a look at this page.