Lime Factory has set up a sampling campaign for Breyers at two Intersport stores in Belgium. Breyers Delights ice cream contains 30% fewer calories and less sugar than comparable scoop ice cream, is high in protein and, above all, very tasty!
The Netherlands can now freely enjoy Breyers Delights: delicious creamy ice cream, lower in calories. A cup of Breyers Delights (500ml) contains only 290 – 350 kilocalories, is lower in sugar and has a high protein content. The perfect ice cream to be eaten on the couch, after exercise!
The target group that Breyers wants to reach with this campaign is conscious eaters and athletes. In order to reach this target group, samples were handed out at Intersport in Gent and Lanaken. With each purchase, the consumer was offered a cup of Breyers deights, a spoon and a flyer.