Herengracht 562, 1017CH Amsterdam, The Netherlands

Bonne Maman at the supermarket

Bonne Maman at the supermarket

Lime Factory has set up a sampling campaign for Bonne Maman at various supermarkets. Bonne Maman Madeleine is Bonne Maman’s signature cake. Made from natural ingredients, based on an ancient French recipe.

Madeleine’s undeniably rich, buttery texture makes it the perfect treat any time of the day. The samples were distributed at various supermarkets, such as Jumbo and PLUS. With every purchase, the consumer receives a free sample at the checkout. The promotion was communicated by means of a flyer and shelf card.

Different locations indicate:

  • “The promotion went very well and smoothly. Customers were positively surprised that they received a sample at the checkout and liked to take it with them.”
  • “Our customers all reacted positively.”

The collaboration went well. We are therefore looking forward to repeating this sampling action in the future.

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