Herengracht 562, 1017CH Amsterdam, The Netherlands

BOB Car Wash & Snelle Jelle

BOB Car Wash & Snelle Jelle

In collaboration with BOB Car Wash Lime Factory Snelle Jelle set up a sampling campaign. The Fast Jelle zero bars were sampled at 2 branches of BOB Car Wash. During the wash checkout, the consumer was given a Quick Jelle bar free of charge.

Based on responses and comments, we can conclude that the sampling campaign and the product were received very positively by the consumer. The employees of BOB Car Wash found it fun to give / share. The consumer reacted very enthusiastically and described Snelle Jelle zero as a: “pleasant snack which allowed me to quickly resume my journey”. As far as we are concerned, a successful sampling action!

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