This sampling campaign was carried out at all branches of BOB Car Wash throughout The Netherlands. At the checkout, the customer was offered a free sample. The action was communicated through pavement signs. The samples were received with great enthusiasm, and we received very positive reactions. Amstel Radler double citrus 0.0% and Heineken 0.0 were sampled one after the other.
BOB Car Wash & 0.0%