Herengracht 562, 1017CH Amsterdam, The Netherlands

BOB Car Wash & 0.0%

BOB Car Wash & 0.0%

Once gain, a very successful sampling campaign was conducted at BOB Car Wash . This time, it was Heineken 0.0 and Amstel Radler double citrus 0.0% . No alcohol when driving is a must but 0.0 is an alternative pleasure. Lime Factory ensured that customers were given a refreshing drink on the go.

This sampling campaign was carried out at all branches of BOB Car Wash throughout The Netherlands. At the checkout, the customer was offered a free sample. The action was communicated through pavement signs. The samples were received with great enthusiasm, and we received very positive reactions. Amstel Radler double citrus 0.0% and Heineken 0.0 were sampled one after the other.

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