Blue Band Finesse for cooking Lactose free can be used to prepare dishes for the whole family. The samples were distributed to butchers, greengrocers and fish shops, such as Vis op Zuid, Gerst Stronkhorst Keurslager and Casa Deli.
In the store, when the consumer checks out, they receive a cooled sample Blue Band Finesse including a flyer. On the flyer is a recipe communicated for inspiration. The sampling campaign was communicated through a counter standard and flyers.
Several employees have indicated that they are very enthusiastic about the promotion. They like to hand out a free sample of Blue Band Finesse.
We were told by consumers:
“We avoid milk products, so we are very happy with this.”
“We don’t know the lactose-free variant yet!”
“Nice with recipe, good tip for tonight.”
The collaboration went smoothly. We are therefore looking forward to repeating this sampling campaign in the future.