Lime Factory has set up a sampling campaign for Blue Band at Bakker Bart. The unique mix of Blue Band and butter combines good plant based oils from Blue Band with the delicious taste of butter.
Blue Band is tasty and spreadable on bread, so that the whole family can enjoy it. The samples were distributed at Bakker Bart. With every (online) purchase of Christmas bread, the consumer receives a free sample. The promotion is through a large wall poster.
The employees really like being able to give away a sample. And consumers are pleasantly surprised when getting a sample.
“It is very nice to give our customers some extras. They are surprised”.
The collaboration went well. We are therefore looking forward to repeating this sampling campaign in the future.