Lime Factory has set up a sampling campaign for Blue Band at De Echte Bakker throughout the Netherlands. Blue Band butter combines good vegetable oils from Blue Band with the delicious taste of butter.
Blue Band butter is delicious and spreadable on bread for the whole family. The samples were distributed at De Echte Bakker, at various locations throughout the Netherlands. When purchasing two GildeKorn breads or Eastern bread, the consumer receives a free sample of Blue Band butter. The sampling campaign was communicated by means of a poster, counter display and stickers on bread packages.
De Echte Bakker has indicated that the employees are very enthusiastic about the promotion. They like to hand out a free sample Blue Band. And consumers see it as a gift, they are very happy with it. For example, a baker has received a nice comment: “Great promotion for Easter!”
The collaboration went smoothly. We are therefore looking forward to repeating this sampling campaign in the future.