Lime Factory has set up a sampling campaign for Becel at various bakers throughout the Netherlands. Becel Romig is 100% plant based with a delicious creamy taste.
Becel Romig is full of ingredients of natural origin. Becel is naturally rich in Omega 3 and naturally contains Omega 6. The samples have been distributed to various bakers throughout the Netherlands, such as baker van Maanen. When purchasing bread, the consumer receives a free sample. The promotion was communicated through a flyer and counter standard.
The employees really like being able to give away a sample. And consumers are pleasantly surprised when getting a sample. So they say:
“Fantastic: great taste, this will be my new Becel for bread.” “I don’t want anything else lately, and neither do my children.” “Fine such a creamy butter that is healthy!”
The collaboration went well. We are therefore looking forward to repeating this sampling campaign in the future.