Lime Factory has set up a sampling campaign for Becel at various bakeries throughout Belgium. Becel Pure is a delicious 100% vegetable margarine.
Becel Pure is free from palm oil, preservatives, lactose, gluten and artificial flavors. Moreover, it is good for the heart and better for the planet. The samples were distributed to various bakers throughout Belgium, such as Smos & Co and Bakery van Bogaert.
When purchasing bread, consumers receive a free Becel Pure sample. The sampling campaign has been communicated through a counter standard and flyer. The Consumer Insights Application including win promotion is on the flyer.
Several bakeries have indicated that the employees are very enthusiastic about the promotion. They like to hand out a free sample Becel Pure. And consumers see it as a gift, they are very happy with it. We have been told by employees:
“Very satisfied with the promotion. Neatly also with leaflet included. The shop ladies explain briefly about the product. This promotion fits very well in the store. Consumers respond positively, they like it. Some indicate that they be pleasantly surprised to get this at the bakery”.
The collaboration went smoothly. We are therefore looking forward to repeating this sampling campaign in the future.