Lime Factory has set up a sampling campaign for B-Better at wellness Thermen Katara and Fitopia in Belgium. The water bottle of B-Better is more than 90% plant-based.
All B-Better water is packed in ecologically responsible cardboard boxes that can easily be refilled from the tap. This drink is nice and fruity and free of added sugars.
The samples were distributed at Thermen Katara and Fitopia in Belgium. During every visit, the consumer receives a bottle of B-Better, including a flyer. The promotion was communicated through a counter standard and flyer.
The employees really like being able to give away a sample. And consumers are pleasantly surprised when getting a sample.
Hereby some nice reactions from consumers:
“I found that the taste was really great, I think it couldn’t be better.”
“I love the design of the package.”
“Certainly appropriate after a day at the sauna. Thirst quenching.”
The collaboration went well. We are therefore looking forward to repeating this sampling campaign in the future.