Lime Factory has set up a sampling campaign for Ariel at various sports stores in France. Ariel 3in1 Pods ensures that your sports clothes are nice and clean again.
Ariel easily removes stubborn stains on (sports) clothing. The design of the Ariel 3in1 Pods detergent capsules keeps the ingredients stable and separated until they reach the wash, where they provide concentrated cleaning power.
The samples were distributed at various sports stores throughout France, for example at Foot Korner. With every purchase of sportswear the consumer receives a sample Ariel including flyer. The Consumer Insights Application is communicated on the flyer, including a competition.
Various locations have indicated that the employees are very enthusiastic about the promotion. Consumers are also enthusiastic. We have been told by consumers:
“Incredibly effective with sweaty odors from sportswear. Super happy!”
“Makes my clothes soft, perfume is great!”
“Small and practical. Perfect for washing and good results.
“Great idea, test first and then buy!”
The collaboration went well. We are therefore looking forward to repeating this sampling campaign in the future.