Sampling at home

From our perspective, it is important to sample when the consumer has the time and the need.

The Monsterdoos represents a new frivolous way of sampling, where we want to surprise consumers and let them try (new) products. Through the Monsterdoos, consumers can come into contact with your products in their own home environment.
The consumer can order the Monsterdoos online and it is delivered directly to their home. The promotion is done via Facebook, direct mailing and online advertising.

The spring edition

The spring edition of the Monsterdoos will start in May. Of course we want to celebrate this with you and our Monsterdoos fans. The Monsterdoos has become a household name among families with children. We see this reflected in the responses and results. All you have to do to participate is to deliver 6,000 products and we provide trial, visibility and distribution.

We bring your product to the attention

• We provide extra attention and publicity through our website, our social media channels and mailings.
• Our research has shown that consumers want new products in the Monsterdoos. That is why we want to add 10 new products. We will give extra attention to these new products. If you have a nice new product, please let us know.
• It is possible to use retargeting advertisements to strengthen the sampling and possibly your (marketing) campaign.

Briefly:

  • Start: May 2019
  • Quantity: 6,000 pieces
  • Target group: families with children, m / f 29-49 years
  • Online reach: more than 500,000 views
  • Delivery of products: 11th of April
  • Minimum best before: August 2019
  • Price: free of charge

Would you like to see your product in the Monsterdoos? You can contact us and we will reserve a place for you. Of course it is also possible to participate with multiple products.

Do you prefer to focus on the biologically interested consumers? Then take a look at the Monsterdoos Bio page.

Results

Lime Factory can measure the results of sampling concepts, including the Monsterdoos. Among other things, product valuation and repeat purchase intention are measured. For more information about the costs, please do not hasitate to contact us. What is new is that after six months we can also ask for actual purchases, including frequency. See below the growth of penetration of a number of product groups:

Resultaten Monsterdoos sampling penetratie

Our feedback program gives you insight into, among other things:

  • The product valuation
  • The repeat purchase intention
  • The use by the consumer

Tailor made questions can also be added. Do you want to use the feedback program specifically for your product? Then contact us.

CONCEPT

Monster Box logo

Sampling

Monster Box represents a new, frivolous way of sampling at families with children in a home environment…

Monster Box website

Website

The Monsterdoos can be ordered by consumers at www.monsterdoos.nl.

Monster Box Facebook page

Social media

We keep consumers informed by Facebook and Twitter and collect feedback.

MORE INFORMATION?

INFORMATION