When you understand your target audience, you can also better target them. This can be done online through, for example, advertisements, but also offline, while shopping or exercising. (Not) reaching your specific target group can have a significant impact on ROI. Are you not sure yet how you can reach your specific target group? We have made an overview for you, where your target group can be found. This is a selection of the many channels out there. Of course, even more collaborations are possible.
WOMEN 18 – 29 YEARS
The youth spends more than 19% of their monthly budget on clothing. This is evident from a survey by InSites Consulting among young people between 15 and 25 years old. Do you focus on young adults, with the focus on 18 – 29 years? You can find this target group at various fashion retail, tanning salon, hairdressers and beauty shops. You can sample your product at, for example, Vero Moda. Our Consumer Insights Application (CIA) show that no less than 37% of Vero Moda consumers are between 18 and 24 years old. By linking an appropriate giveaway, such as winning a nice outfit, you can bind consumers even more to your brand.
View Lipton’s sampling campaign at Vero Moda here:
WOMEN 29 – 49 YEARS
A drink on the terrace, a coffee to-go, clothes and lunch at work. Millennials in particular have a lot of small expenses. Therefore, sample your product during an afternoon of shopping. For example, you can sample your product at the bakery, greengrocer, but also fashion retail and the hairdresser are great opportunities to attract the attention of your target group. Did you know that according to our CIA, 80% of consumers at C&A are women? The largest group is between 35 and 44 years old.
Women between the ages of 25 and 45 use the opinions of other people around them. Make no mistake: this target group has enormous purchasing power! She buys for the whole family and regularly purchases online. How about a nice sampling campaign at various supermarkets?
View Bonne Maman’s sampling campaign at Jumbo here:
We are increasingly buying products online, according to CBS. In 2015, 71 percent of Dutch people bought online. In 2017, 53 percent of the Belgian population could be described as an online shopper. This makes the Netherlands one of the top five within the European Union. Take advantage of this by sampling your product at webshops.
MEN 18 – 29 YEARS
Here too you can sample your product well at fashion retailers. You can also reach this target group at game stores and sneakers shops, for example. Do not only focus on the physical stores, but also on web shop sampling. Men still buy online more often than women and they also spend more money, according to CBS. Nearly 76 percent of men shopped online last year, compared to less than 71 percent of women.
View the sampling campaign of Spa at Sneaker District here:
MEN 29 – 49 YEARS
We have been drinking less coffee in the Netherlands since 2005. In liters, this is a decrease of roughly 8 percent. But we spend 20 percent more in money, according to figures from the Euromonitor. Men drink more coffee than women, according to a study by the National Coffee and Tea Survey conducted by Ruigrok Netpanel. On average, men drink 4.4 cups of coffee a day. Women, on the other hand, 3.9 cups a day. Sample your product at coffee shops, such as Barista Café or coffee shops.
This target group can also be found at fashion retailers, hardware stores, liquor stores, car washes and car repair shops. These last two channels are ideal for an on-the-go product. Our CIA has shown that no less than 69% of the consumers at BOB Car Wash are men. An ideal sampling option!
View the sampling campaign of Amstel Radler Fresh 0.0 at BOB Autowas and Washin7 here:
FAMILIES WITH CHILDREN
Families with children can be reached in many locations. For example, you can sample your product at various play paradises and party shops, but also at kids retailers and sports retailers. Of course you can also sample your product in our Monsterdoos in the Netherlands or Monsterbox in Belgium. This surprise package is aimed at families with children and this way you also reach the consumer when the consumer has the time and need to try out your product.
How about a nice sampling campaign at holiday parks in the Netherlands or Belgium? More than 36% of the visitors are between 35 and 44 years old. View the Quaker Kids sampling campaign at Landal GreenParks below:
More than 65% of Dutch people between the ages of 16 and 30 participate in sports every week, according to CBS. Two out of three Flemish people say they exercise several times a month (VRT). You can respond to this by sampling from sports retailers, such as Sport2000. Of course you can also find students at fashion retailers and study-related channels, such as Studystore.
View Unox’s campaign at Studystore here:
HEALTHY / CONSCIOUS CONSUMER
According to CBS, no less than 55% of women between the ages of 30 and 50 exercise weekly. Moreover, food has long ceased to be “ordinary food”, but a lifestyle. Therefore, sample your product at various sports clubs and yoga schools. Channels where vitamin pills and other supplements are also good locations to sample your product. Would you rather reach the consumer at a time that suits them? Then sample your healthy organic product in the Monsterdoos Bio in the Netherlands.
View the Quaker sampling campaign at Life Style Fitness here:
Almost half of the Dutch (46%) indicate that they consider sustainable or socially responsible aspects important when purchasing products and services (Duurzaam-ondernemen). Reach this growing target group at local concept stores and conscious supermarkets, such as Veggie4u.
View the sampling campaign of Becel Pure at Veggie4u here:
Sampling campaign at Lime Factory
Would you like to know where you can best sample your product? At Lime Factory we can help you with this. Do you want more information about our approach or do you have a question? Then please contact us.