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The power of webshop sampling: 4 examples

Webshop sampling is a great way to sample your product. Especially during this period, not every  store is open. Sampling at online webshops has become increasingly popular in recent years and this popularity is expected to increase in the coming years. In this blog we explain what webshop sampling is exactly and what the benefits are. Below we give four examples of successful webshop sampling campaigns.


What is webshop sampling?

Web shop sampling is the addition of a free sample to an order at a webshop. As with other forms of sampling, the match with the product sent is also very important in webshop sampling. This way you can reach the right target group and offer something extra. There are actually three winners in this form of sampling. The webshop can surprise its customers with a free product, the brand of the sampled product can bring its product to the attention of the right target group and the consumer is happy, because he gets more than expected.

In addition to sampling, webshop sampling lends itself well to obtain feedback. A flyer can also be supplied with the sample, with a link to the Consumer Insights Application (CIA). Consumers can give their feedback about the product. The product can be improved with this information.

The benefits of webshop sampling

Although webshop sampling already ensures a satisfied consumer, webshop and brand, it has a number of other advantages. With webshop sampling:

    • You can sample large quantities in a short period of time. Certainly at web shops that ship many products per day, you can quickly reach a large part of your target group.
    • You have fewer costs. A complete stand on location with 5 people handing out samples? That can add up considerably in costs. With webshop sampling you have virtually no costs. Sending the samples is often paid for by the webshop. You also have no extra costs for a promotion team, stand or other matters.
    • You can better coordinate the marketing plans based on collected feedback. Through the feedback program you as a brand gain insight into the wishes and needs of your target group. Based on these insights, the marketing plans can be refined or the product can be upgraded.

4 examples of webshop sampling campaigns 

To give you a clear picture of webshop sampling, we have collected four examples below.


How do you reach women between 25 and 44 years old during COVID-19? Because consumers were unable to spend an afternoon of shopping, the number of online purchases rose enormously. Since the coronavirus broke out, the turnover of webshops has increased by sixty to seventy percent, new figures from GfK show. Johnny Doodle’s target group could be reached by sampling a tasty chocolate bar with every online purchase of shoes at Sneaker District.


Mentos Say Hello is the ideal icebreaker. Every candy has a nice emoticon. Every student can use a good break during their study, especially when tasty sweets are involved! With every order of study material at Studystore, the consumer receives a free sample. This sampling campaign is a perfect example of “moment sampling”. The candy is sampled if the target group actually has the need and time for this, namely while studying. This good connection makes this a very successful webshop sampling campaign.


Lime Factory has set up a sampling campaign for Oasis at the Lillefant webshop. Oasis Aquafruit is ideal to take to school, for children’s parties or to drink at home. Consumers receive Oasis Aquafruit with every online order from kids fashion retailer Lillefant. The specific target group is successfully reached, namely parents with young children. On the flyer the Consumer Insights Application is communicated with a nice giveaway.


Who doesn’t like a refreshing drink while cooking or eating a nice meal? Lime Factory has launched a sampling campaign for Lipton at Hello Fresh. When ordering a meal package online, the consumer receives two free Lipton Herbal samples, including a flyer. The promotion is communicated through the flyer, including a win promotion.

View the options for webshop sampling

It is clear that many products can benefit from webshop sampling. Do you want to know more about the possibilities of webshop sampling? Please do not hesitate to contact us.

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