When you, as a brand, have decided to start using sampling, it is important to choose the right method. There are several methods that work well for certain products. The most suitable method depends on the needs and location of the target group. In this blog we give you an overview of the possible methods for product sampling.
Point of use sampling
Point of use sampling takes place on location. This can be both indoors and outdoors. The samples are offered at a location that is focused on the time of use. An example is a cold drink after exercise at the gym or a snack in the CarWash when you are on the road. Another example is the Monsterdoos and Monsterbox, in which consumers come into contact with new products in their own environment. The Monsterdoos contains a large number of “new”, changing products that consumers can test and evaluate. Is your focus not on families with children? Then perhaps the following sampling methods are for you.
Sampling at an event is called event sampling. This can be done in various ways. For example, a promotion team can be chosen to hand out a sample at a music event or exhibition. Another option is to hand out samples at the opening of a store, a goodie bag or hand out a drink at festivals. It is important that there is a clear match between the event and the sample being presented. This form of sampling works especially well with products that can be used immediately. However, products that are too specific do not work well, because the match is sometimes difficult to find. This creates a lot of waste.
With response sampling, the consumer is encouraged to request a sample. This can be interesting for the more expensive products in a certain niche. There is little waste with this method of sampling. However, the danger of response sampling is that bargain hunters will request the samples because they are free and not necessarily because they are interested. Therefore, this form of sampling often uses useful products that are less likely to be misused. Think of medical self-care aids such as medicines for a cold sore, scar cream or slimming pills.
Cross-ruff sampling means that a free sample is added to another product. The search is for the perfect match between brands that want to introduce consumers to their product and brands that like to give their customers something extra. This form of sampling works well for orders via web shops, for example. After all, the customer has placed the webshop order himself and is surprised by the extra item in the same segment. It is also often used on the shop floor. Non-competitive products are then brought together that are complementary or have a good match with the target group. An example is the match between Go-Tan and Poké Perfect: a delicious soy sauce combined with a poké bowl.
Sampling can also be done through media such as newspapers or magazines. Especially in magazines this is widely used through personal care products in fashion magazines. The advantage of this sampling method is that it reaches many people for a relatively low price. The only question is whether the sample is noticed and used. You have no insight into this in media sampling unless you research it.
A sample can also be distributed through a professional. This happens, for example, at dental offices, veterinarians or beauticians. These are often care products such as toothpaste and face masks that people (or animals) can try out. In this way, people gain confidence in the product and will purchase more quickly later. This method of sampling takes a lot of time because the professional who offers it does this personally.
Sampling through the shop
When sampling via the store, a promotion team lets consumers tastes products in a store. Consumers can buy the product they taste immediately. A good example of this is pasta that is cooked and prepared in the store for consumers to taste. Another way of sampling via the store is a money-back promotion, such as Kassabonkorting. For example, consumers can try the product at a discount and then know the way to the product in the supermarket. The advantage of this is that the consumer goes through the entire purchasing process, which will make repeat purchases easier. This also increases the brand awareness of the product. The disadvantage of this is that the right target group is not always reached.
The best sampling method for your product
So there are different sampling methods for your product. First determine what the target group of your product is, what it needs and where it can be offered. Then consider in which category your product falls: can you match it with another product or is it suitable, for example, indoors or outdoors?
If you are unable to find a solution or have any questions about this, please contact us for more information about the best sampling method for your product.