Is your product suitable for sampling?

Do you want to sample products as a manufacturer? Then first consider whether your product is suitable for this. Does the product stand out, does it live up to what it says and is the ROI positive? If so, sampling is usually a good idea! But note that for some products, sampling is less interesting. […]

Three reasons why sampling works so well

Bifi Sampling

Almost everyone enjoys receiving a sample. A free bottle of drink while you’re shopping, a tasty snack for the road or a free product with your online order, who wouldn’t want that? But why do we even like this and what does a brand do to get its product to catch on? In this article, […]

The marketing power of cashback campaigns

cash back receipts and money

Cas back promotions are a powerful marketing tool to introduce people to your product. In a cashback promotion, consumers can buy a product in the store and then get a (partial) refund of the purchase price by uploading the receipt. There are several advantages to such a cashback campaign. It has a lowering effect on […]