Servero
Sampling campaign lets families use Servero products directly
Servero is a producer of preserved fruits and vegetables, whose ambition is to offer fruits and vegetables as pure and natural as possible. For two of their products (apple sauce and slurp fruit), Servero asked us to set up a sampling campaign reaching as many families as possible to give the products a try.
Approach and Results
We launched a sampling campaign for both applesauce and Slurpfruit at several vacation parks. An ideal location for these products because families could use the products immediately. And many families did. At check-in, they received a jar of applesauce or (at other locations) a packet of slurp fruit for the children, including a flyer with more information about Servero.
Our brief survey showed that consumers responded enthusiastically to the sampling campaign. They gave both applesauce and Slurpfruit high ratings. Moreover, with our sampling campaign we reached a large group for whom Servero's products were completely new.
